Two or more hoodies, 10% off · Free shipping over $75 · Printed to order in the USA
isms
A small boy in a white hoodie with Yestertime across the chest
Our story

It started with one word.

Since my son said his first little words, I've been writing down the extra cute ones so we'd never forget them. Not the ones from books. The ones he made up. Yestertime, for any time before right now. Awesomer, for more awesome than that.

One Christmas, yestertime went on three hoodies, one for each of us, and people stopped us to ask what it meant. Every time we told them, they had a word of their own. So that's isms. His words, and a spot right next to his for yours.

A kid wearing Lifety GuardA kid wearing TrifficultA kid wearing YestertimeA kid wearing Awesomer

The littlest one

Twelve to eighteen months, with a lap neck that goes over a head without a fight.
A white kid's hoodie
Your kid said
Your word

Every family has one.

Type the word your kid made up. Pick the letters, the thing it goes on, the color. See it before you buy it.

Try yours

Put your kid's word on something.

Before they grow out of it.

Make yours