
Our story
It started with one word.
Since my son said his first little words, I've been writing down the extra cute ones so we'd never forget them. Not the ones from books. The ones he made up. Yestertime, for any time before right now. Awesomer, for more awesome than that.
One Christmas, yestertime went on three hoodies, one for each of us, and people stopped us to ask what it meant. Every time we told them, they had a word of their own. So that's isms. His words, and a spot right next to his for yours.
The words
All 44The littlest one
Twelve to eighteen months, with a lap neck that goes over a head without a fight.
Your kid said
Your word
Every family has one.
Type the word your kid made up. Pick the letters, the thing it goes on, the color. See it before you buy it.
Try yoursNot just shirts
Everything elsePhiladelphia
See all 9philly..isms
The part of the list that only works here.






















