Two or more hoodies, 10% off · Free shipping over $75 · Printed to order in the USA
isms
A little boy in a white hoodie with Yestertime across the chestA woman in a green hoodie with Yestertime across the chest
A word a kid made up

My son said yestertime before he ever said yesterday.

So we put it on a hoodie. Now all of his words are here, and a spot for yours. Printed to order in the USA, ships in about a week.

Kids $33 · Grown-ups $43

Two or more hoodies, 10% off every one. One for the kiddo, one for you.

Try your kid's word
A navy hoodie
your wordyour wordyour wordyour wordyour word
Any word, any spelling. Twelve letterings and eleven colors on the next page.

Words parents sent us this week: snissorspupcakeslasterdayhandsitizertormatospeed lemonhostable

A small child in a tee with a made-up word across the chest
His words

For kids

44 words one kid made up, and a spot for your own.

Go in
A navy trucker hat with the isms label stitched on the front
The mark

For grown-ups

The isms mark on hats, hoodies, totes and tees.

Go in
A small boy in a white hoodie with Yestertime across the chest
Our story

It started with one word.

Since my son said his first little words, I've been writing down the extra cute ones so we'd never forget them. Not the ones from books. The ones he made up. Yestertime, for any time before right now. Awesomer, for more awesome than that.

People stopped us in the street to ask what it meant, and every time we told them, they had a word of their own. So that's isms. His words for the kids, and the mark on its own for the grown-ups.

Every family has one.

Put the word your kid made up on something, before they grow out of it.

Make yours