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isms

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A small boy in a white hoodie with Yestertime across the chest
Our story

It started with one word.

Since my son said his first little words, I've been writing down the extra cute ones so we'd never forget them. Not the ones from books. The ones he made up. Yestertime, for any time before right now. Trifficult, his way of saying difficult. Gooder and gooder, for how things were going.

One Christmas I put yestertime on three hoodies, one for each of us. We wore them everywhere. People stopped us to ask what it meant, and every time we told them, they had a word of their own. Everybody does.

So that's isms. His words, printed the way I'd always pictured them, in a fat seventies font with a proper shadow. And a spot right next to his for yours, so you never forget it either.

Eric, Philadelphia

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A word a kid made upThat's what's on the label inside every one.